My name is Steve.
If you’ve already met me, you know I never look this serious.
If you’ve already met me, you know I never look this serious.
Unless I’m
Working For You
(then I’m totally serious)
Actually, I do smile a great deal, bringing excitement, energy and passion to client projects and internal teams.
I’m a creative geek. I’m an entrepreneur. I’m a leader of people. I’m a relationship builder.
My career has spanned design, development, project management, digital marketing, video production, sales operations and new business development. Early in my career, I served as Creative Director for some of Central North Carolina’s emerging digital agencies. Then, I ventured out on my own. As co-founder of Appian Digital, Inc., I led the creative team, then directed company operations and later managed all business development and account services. Along the way, we were consistently ranked as one of the Piedmont’s top web development companies by Triad Business Journal, in the process, winning some very cool awards. I’ve touched every part of digital but my true passion is working with clients to develop winning digital strategies, nurturing and growing relationships.
If you’d like to see me smile, we should talk. I’m certain that I can make you smile and your business prosper.
Competencies and
Clients
Summary
Award-winning senior level web and digital marketing executive with a proven record of successful sales management, account acquisition, account management, and leadership.
Experienced digital leader with a demonstrated ability to lead teams, maximize client relationships and develop key contacts within agencies, business owners, marketers, middle management and CEOs. Experience working with technical and non-technical clients to assess business goals, develop marketing strategies, determine requirements, document and translate to technical teams for complex projects. Consistent track record of hitting and exceeding revenue goals. Ability to sell to multi-functional areas within organizations.
Recognized ability to hire, train, develop, motivate and mentor teams to present complex solutions, realize ambitious goals and achieve client success. Thrives on driving new processes and rolling out improved processes to increase efficiencies and effectiveness. Excels at multi-tasking and effectively prioritizing competing demands. Organized and detailed oriented. Strong business acumen, excellent oral and written communications, as well as presentation skills.
CORE COMPETENCIES
Leadership
Digital Marketing
Creative Direction
Media Production
Production Management
Sales Management
Business Development
Contract Negotiation
Process Development/Improvement
Strong People Skills
Hiring & Training
B2B Sales
Team Leadership
Travel as Required
Partial Client List
Aftermath
American Board of Pediatrics
Bell and Howell
Biscuitville Restaurants
Capital Associates
Career Foundations
Concord Hospitality
Contractor Yard
Cookout Restaurants
Cotton, Inc.
Domtar
Fayetteville Technical Community College
HiViz LED Lighting
ImagineOptix
Ingedrion
Institute for Defense and Business
Kaplan Learning
Keen Decision Systems
Kingsdown
Lebleu Bottled Water
Lowe’s Commercial Services
Lowe’s Home Improvement
Mann Hummel
National MPS Society
NC Division of Tourism
NC State University
Oscar de la Renta
Qualicaps
Ruston Paving
Sage Software
Schneider Electric
Solstas Lab Partners
Square D Company
Sumitomo Electric Lightwave
The Organic Bedroom
Triangle Land Conservancy
Winstead Wilkenson Architects
some of my
Skills and Tools
Adobe CC
Adobe Premier
Adobe After Effects
Basecamp, Mavenlink, Trello
DNS Administration
Google Analytics
Google Adwords
MailChimp
MS Office
Moz, SEMrush, Ahrefs, Screaming Frog
Mac/PC Fluent
Salesforce, Hubspot
Sketch
Wordpress
Zendesk
Here’s
What I’ve Done
so far.
Senior Production Manager | 2017-2018 | Walk West
Responsible for owning and streamlining the production process using internal and external resources as required, to achieve profitability and efficiency targets. Led client acquisition efforts and served as a key technical resource for the business development team in fulfilling website development/digital marketing/video production proposals and SOWs. Executed discovery for website development/digital marketing/video production projects and developed project requirements documentation. Directed Walk West internal digital marketing efforts to include content development, SEO, paid search and video production. Implemented Zendesk for client support/issue tracking and managed technical support team.
Business Development Director | 2014-2017 | TheeDesign
Directed team of three Digital Solutions Consultants to increase sales revenue by 53% over three years. Led multiple departments in coordination of digital marketing efforts, creative direction and overall company strategies. Identified client business needs and developed strategic marketing initiatives for a diverse range of businesses. Refined sales processes implemented regular client satisfaction surveys (Pardot), improved statements of work and contract language to increase profitability while mitigating risks.
Digital Solutions Consultant | 2013-2014 | Atlantic BT
Analyzed prospect’s business requirements and developed strategic digital solutions that included custom web development, e-commerce and digital marketing. Strong success in closing, building and maintaining relationships with key accounts such as Cotton, Inc., American Board of Pediatrics, RelyMD and numerous local and regional SMBs.
Co-founder, Director of Operations | 2002-2013 | Appian Digital, Inc.
Founded web technology firm providing web design, development, e-commerce, custom application development and digital marketing. Directed company operations, which resulted in demonstrated continued growth and no debt. Recruited, trained and managed a staff of six web consultants, designers and developers. Directly responsible for project management, traffic control, accounts payable, accounts receivable, payroll, and account management. Established and developed relationships with major accounts, including Qualicaps, LeBleu
Director of Creative Services | 2001-2002 | Nuklias, Inc.
Nuklias, a spin-off of VerticalNet, was an interactive design and business intelligence company in Greensboro. I led a design staff of four and directed all creative efforts to ensure that projects were on time, on budget and on strategy. I managed a wide range of custom web projects for clients such as Lowe’s Home Improvement, Square D Company, Hendrick
Creative Director | 1997-2001 | Hughes Companies, Inc.
Hughes Companies was the parent company of Hughes Automation and Hughes e-Systems. Recruited and supervised a team of six interactive designers and programmers. Directed and managed multiple projects ranging from simple corporate websites to advanced custom web applications. Hands-on manager responsible for all aspects of interactive and multimedia projects, including interaction design,
Some of my
Work
Oscar de la Renta Personal Sleep
Kingsdown hired me to develop the website for their Oscar de la Renta line of premium sleep systems (otherwise known as mattresses).
Walker Bullard Boone | Rebrand and Web
Formerly Walker Bullard, PA, the firm introduced a new partner and needed a modern makeover of their 20+ year old brand.
Parker Property Group Branding and Web
Fundanoo
I designed and developed this online community that combined the features of a gift registry and crowdfunding platform.
Visit NC Itineraries
I designed and developed an interactive library of travel itineraries for destinations throughout NC. Back when Flash was the way to go. Good times.
NC Trading Company
Branding and e-commerce website design for an online retailer of NC only-made products.
Appian Digital Branding
I created and managed all branding and marketing initiatives for Appian Digital, Inc. that included traditional and digital media.
Live Cargo Software Demo
Back when Flash was a thing, I developed this interactive demo for this proprietary software technology used for secure file transfer and storage that improves and optimizes processes associated with transferring documents and digital media over the Internet. My
Awards
And Recognition
Let’s Make
Great Things
happen together
Contact Information
Let’s do lunch. Or Coffee.
I’d love the opportunity to learn about your business and talk about how we can partner together to make some magic happen.